Social Value Lab has worked with Regional Screen Scotland to produce a new online ‘toolkit’ to help local cinemas across the UK to make the case for how much they matter to their communities, by measuring and understanding their social impacts.
Regional Screen Scotland and Social Value Lab previously collaborated on the report Your Cinema, Your Community, issued in July 2016, (to see that report click here) which was one of the most substantial surveys ever conducted into the social value of local and community cinema, drawing on some 3500 responses from audience members of twelve very different local cinemas across Scotland.
Robert Livingston, Director of Regional Screen Scotland, said:
“The new Toolkit is based on the findings of our earlier report, and offers a range of methods and resources to any kind of group or venue which screens films, to measure the wider impacts of what they do. These methods will also help them to understand how they are viewed by their audiences and the community in which they’re based.”
In plain and straightforward language the Toolkit offers a range of surveying and measuring methods, and includes a number of survey and questionnaire templates. You can open the Toolkit here.
Regional Screen Scotland is committed to more people, in more places, enjoying more great screen experiences. Your Cinema, Your Community, Your Impact will be a practical and accessible tool for anyone involved in local cinema—whether up and running, or only at the planning stage—to make the strongest possible case for the importance and relevance of their activities to wider local policies and agendas.
This project has been made possible through the generous support of Royal Bank of Scotland.
For further information about this and other toolkits to support impact measurement contact jonathan@socialvaluelab.
